A Conversation with Jason Brooks, Owner and Senior Technician at Beanstalk Computing
Many managed service providers (MSPs) end up wearing a lot of hats, and some of them consistently struggle to pay bills and find new customers. But there is an approach to business ownership that offers a simple and less stressful path to financial freedom. Just ask Jason Brooks, owner and senior technician at San Diego’s Beanstalk Computing, who started selling Effortless before the term “cloud” even existed.
“Ten years ago, when I started in this industry, I was doing everything I could to build my business,” says Jason. “Then, a couple of years later, I became a partner of Effortless, and I started selling their desktop-as-a-service. One day, a friend who was working in the medical industry called me because her business wasn’t getting the IT service and support it needed. So we stepped in, and after about six months, we realized that Effortless would be a great fit for them.”
“At the time, Beanstalk had only sold Effortless to one customer,” says Jason. “But my friend embraced the idea, so our team presented it to her boss, who loved it. We then helped migrate the company over to Effortless, and they’ve used the service ever since.”
That was also around the time that Jason read the best-selling book, The 4-Hour Work Week, by Timothy Ferriss. In the book, the author argues that business owners can increase their passive income by outsourcing as much of their work as possible. Jason took this advice to heart and saw an opportunity with Effortless to do just that.
“I realized that instead of building my MSP business by managing bigger clients, hiring more engineers, and creating a more complex environment for myself, I could just sell my customers Effortless,” says Jason. “This saves them time and money and increases their efficiency, while also allowing me to earn a passive income without the complexities inherent in a larger business.”
Jason’s stuck with that strategy for nearly a decade now, and he continues to get checks from Effortless every month. And because Effortless pays commissions for the life of the customer, Jason receives checks for sales he made many years ago — even if he’s no longer in contact with the client.
“Once a sale has been made, and I’ve helped with the migration,” says Jason, “Effortless takes over and does a stellar job providing all the support the customer needs. The passive income that comes in contributes to a healthy six figure income and a whole lot more. And as the businesses I’ve sold Effortless to continue to grow and add more users, my checks get larger. I could even potentially stop working and still be okay. In my spare time, I have been able to bring on more and more desktop-as-a-service clients who continue to renew their services year after year. That’s true financial freedom.”
On top of releasing Jason from supporting the customer and overseeing the nuts and bolts of the account, Effortless also enables Beanstalk’s staff to explore other lucrative projects. As Effortless cares for Beanstalk’s customers, the company is free to grow sales, discover other markets, and build more recurring revenue.
If you’re an MSP interested in increasing your passive income, Effortless can help you earn more without working more. Contact us today to take a huge step toward achieving financial freedom.